How effective a lawn sign can be to spread the word about your business or event depends not only on how well it’s designed, but also heavily on the placement strategy you deploy.
WHERE SHOULD YOU PLACE YOUR LAWN SIGNS?
On lawns, duh! :) Actually no, not usually.
The best locations for lawn signs are:
- Busy intersections
- High-traffic roads
- Near your business, job site or location of event
- Entrances to neighborhoods
When it comes to lawn sign placement, visibility and repetition are everything.
HOW FAR APART SHOULD LAWN SIGNS BE PLACED?
For maximum impact, place your lawn signs every 100 – 300 feet in high traffic areas.
Some choose to pepper an area with a cluster of lawn signs thinking that will provide them maximum effect but that’s not always the case.
The goal is to guide people, not just be seen once.
IS IT LEGAL TO PUT LAWN SIGNS ANYWHERE?
No, placement rules vary by city based on each Niagara municipalities by-laws.
Common restrictions can include:
- No placement on public property without permission
- No blocking sidewalks or visibility
- Time limits for temporary signage
Always check local bylaws before placing signs.
WHEN SHOULD YOU PLACE YOUR LAWN SIGNS?
As long as you’re following local by-laws regarding temporary signage, you should place your lawn signs as early as possible leading up to your busy season or event.
The more times people see your lawn signs the more effective they become to you want to have them placed as soon as possible.
Timing of lawn sign placement is especially important when it comes to political lawn signs.
Order early and get those campaign lawn signs in the ground as early as you can. By the time election day comes your name should be engrained in voters’ minds.
HOW MANY LAWN SIGNS SHOULD YOU USE IN ONE AREA?
Yes more signs = more visibility, but placement matters more than quantity.
A few well-placed signs outperform many poorly placed ones so you should focus on high-traffic zones first and try complimenting that with other areas if you have more signs.
SO, WHAT IS THE BEST LAWN SIGN STRATEGY?
The most effective lawn strategy includes:
- Strategic placement in high-visibility areas
- Consistent branding across all signs
- Bulk ordering for wider coverage (and cost savings)
- Combining with digital marketing to support your business goals
The best lawn sign strategy is about smart placement, not just volume.
1 Hour Signs Niagara is located at 626 Welland Ave in St. Catharies. We proudly serve the Niagara area with everything people need to promote their business or event. We specialize in signs, printing, vehicle wraps and so much more.
